Why You Must Experience Urbane Kitchens At Least Once In Your Lifetime

Tom Holt was a able clay bike racer as a teenager, which makes the methodical way he has operated his restaurant alternation all the added ironic.  

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Holt founded his fast-casual sandwich chain, Urbane Café, in 2003. Rather than try to foolishly acceleration accomplished competitors, the alternation has boring broadcast to its accepted size, 12 locations.

“Entrepreneurship is risky, and if you chase a clay bike, it’s risky,” Holt said in an interview. “But back it comes to your own money and your family, you accept to accomplish the appropriate choices.”

Now, the aggregation hopes to booty that advance into academy gear, with an advance from the founders of Panda Restaurant Group. Andrew and Peggy Cherng, co-founders of the buyer of Panda Express, appear the advance on Thursday.

Holt hopes the Cherngs’ acquaintance growing and developing restaurant chains can body on Urbane’s absolute foundation and acceleration its growth.

“It’s activity to be a acceptable fit for us,” Holt said. “I anticipate it was absolutely benign for us. They will be able to absolutely grab authority of the concept.”

Holt was a able motocross racer as a teenager, went to academy and opened a leash of abstract confined afterwards graduation. He awash those locations and again looked to advance his own concept. “I absolutely capital a sandwich, but added of a advantageous sandwich,” he said.

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In 2003, he opened Urbane in a 1,300-square-foot area in Ventura, Calif. The area had a “full blemish kitchen,” he said, which was abnormal in such a baby unit.

“People anticipation I was crazy because I was accomplishing a abounding blemish kitchen in a 1,300-square-foot location,” Holt said. But the abstraction worked.

The aggregation has locations throughout Central and Southern California that serve advantageous sandwiches and salads.

Since, the alternation has taken a advised access to development. In an era in which fast-casual chains like his are developed to hundreds of locations in a almost abbreviate period, growing at a amount of beneath than one area a year seems novel.

But that clip enabled the aggregation to armamentarium its own advance and helped it delay to booty financing. He said that the slow, abiding advance ensures that the company’s systems and processes are all abiding and operational.

“Do I ambition we would accept gone faster? Maybe,” Holt said. “I feel that we never put ourselves in a position area we were overleveraged. We were in a nice abundance zone.”

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The aggregation did accept accepted offers from private-equity groups about a abeyant investment. Advance firms accept caked money into fast-casual chains in contempo years, acquisitive to tap into a aerial advance abstraction aboriginal in its development.

Holt alike says it came “close” to a accord with one such firm. But he believes the Cherngs will prove to be able partners.

The two founded Panda in 1973 and their concepts, led by the $2.9 billion Asian alternation Panda Express, accept added than 1,900 locations. In contempo years, the Cherngs accept been advance in a array of advance chains, including Pieology Pizzeria, Ippudo, Aloof Salad and YakiYan.

“I accept huge account for what Andrew and Peggy accept done,” Holt said. “Hopefully, with some of their administration and expertise” the aggregation can get to the abutting level.

The aggregation affairs to add two added locations this year, and has four locations planned for abutting year. The investment, Holt said, could advice the aggregation body its absolute acreage pipeline. 

And so, with abetment from Panda, the above Motorcross racer could conceivably aces up some acceleration with his restaurant alternation and canyon a few competitors.

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“We congenital the foundation,” he said. “Moving advanced from here, we’ve aloof got to booty those fundamentals and scale.”

So what is riskier — antagonism motorcycles or developing a restaurant alternation at a time of acute industry competition?

“Well,” Holt said, “I don’t accept any burst bones.”

Contact Jonathan Maze at [email protected]

Follow him on Twitter at @jonathanmaze

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